Clik here to view.
Everything You Need to Know About Corporate Social Media Policies
By B.L. Ochman Retention – Social media will help you retain customers. Concentrate on your existing customers – and they’ll spread the word for you. Engage – give your customers a reason to come back...
View ArticleClik here to view.
Think There Are No More Real Heroes? Meet Zoe Koplowitz
I hope you will show this post to someone you love. This morning, at 9:30 a.m., I had the great good fortune to meet up with Zoe Koplowitz, as she approached mile 24 of her 21st NYC Marathon – on...
View ArticleClik here to view.
Seth Godin: Getting Serious About the Meeting Problem
In another one of those “I can’t believe they had to spend money on that!” studies, scientists have proven that too many meetings make people grumpy. Worst of all, according to Slow Leadership (how’s...
View ArticleClik here to view.
Gone Fishing: See You July 19th
Benny Bix Ochman Labradoodle Puppy and are on vacation until July19th. I’m checking email only once every couple of days, hardly even Tweeting. Blogging is fun for me, so I’m bringing my laptop. If...
View ArticleClik here to view.
QR Codes hit the mainstream – led by NYC Garbage Trucks. Platform wars escalate
In Japan QR codes – two dimensional images containing encoded data – are found on everything from business cards to lettuce. They are soon to be ubiquitous in the West in advertising and marketing, and...
View ArticleClik here to view.
Top 10 Reasons Your Company Shouldn’t Blog, Redux
By B.L. Ochman With alarming regularity, most recently yesterday, I get inquiries from companies who want me to create a blog for them – usually for the CEO. And nine out of ten times, I talk them out...
View ArticleClik here to view.
Dear PR People: Please take this quiz before you send out another press...
By B.L. Ochman Dear PR people: please take this quiz before you send out another press release or email pitch. Be sure you know the answers to each of the 26 questions. (The correct answers are below:)...
View ArticleClik here to view.
Book Review: Complete Beginner’s Guide to Building a Website or Blog with...
By B.L. Ochman My friend and colleague, the talented and clever Caimin Jones, has written The Complete Beginner’s Guide to Building a Website or Blog with WordPress – comprehensive e-book guide for...
View ArticleWorst Newsjack Ever, End of Facebook Free Ride, Catstarter
Beyond Social Media Show, Episode 40 BEYOND SOCIAL MEDIA SHOW Hangout on Air # 40 – March 22, 2014 - This week, co-hosts BL Ochman and David Erickson discussed the worst newsjack ever; a fascinating...
View ArticleClik here to view.
6 Great Examples of G+ Business Hangouts on Air: from career counseling to...
By B.L. Ochman While pro and con opinions about Google+ are rampant, many smart companies – large and small – are ignoring the debate and concentrating on using Hangouts on Air for everything from...
View Article
